Page 111 - Shawl Weaving Artisan - TP

Textile & Handloom Exercise 1.8.70

Shawl Weaving Artisan - Marketing Strategy

Industry visit planning and execution

Objectives : At the end of this exercise you shall be able to
• provide trainees with practical learning experience, exposing them to real world marketing scenarios and
practices
• improve communication and teamwork skills through interactions with marketing professionals.

Requirements
Materials
• Notebook - 1 No. • Eraser - 1 No.
• Pencil - 1 No. • Sharpener - 1 No.

PROCEDURE

1 Selection of agencies/companies 3 Visit agenda
• Research local marketing agencies or companies • Introduction to the agency/company and overview
that specialize related industries. of their services.

• Consider industry relevance that has experience • Presentation on marketing strategies and
in working businesses or organizations. practices used by the agency/company.
• Shortlist 3-4 potential agencies/companies for • Sharing of case studies and examples of
the visit. successful marketing campaigns.
2 Pre-Visit preparation • Q&A and discussion session with the agency/
company representatives.
• Coordinate with the selected agencies/companies
to schedule the visit and confirm the agenda. 4 Post-visit activities
• Prepare trainees by providing background • Debriefing and reflection session with trainees to
information on the agencies/companies, their discuss what they learned and what they found
services, and what to expect during the visit. useful.
• Establish learning objectives for the visit, such • Assign a project or task to trainees to apply
as understanding marketing strategies for what they learned during the visit to a real-world
businesses. scenario.

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